Orthodontic office design matters more to your customers than you might think.

The way your practice is laid out, the accouterments in the waiting room, and the colors you choose all play a role in setting a mood for your patients. If they don't like the mood you set, they might seek orthodontic care elsewhere.

With over 16,000 orthodontists practicing in the US, it's important to make a positive impact on your patients. In this post, we're going to discuss the importance of a good color scheme for an orthodontic office. 

Color plays a huge role in patient psychology, so keep reading and learn how to choose an orthodontic office color scheme that your patients will love.

1. Who Are You?

There's a lot to think about when choosing the color scheme for your orthodontic office. We'll cover mood and patient needs, but your personality should play a role too. If you're trying to grow your practice, you need to think about branding.

Color plays a massive role in branding. Your office should be in line with the way you've been marketing your practice thus far.

If it's professional branding you're after, you should choose basic colors that promote minimalism. If it's playful, you can be louder and more boisterous.

2. Who Are Your Patients?

Next, consider your patients. Who are your customers? If you're treating mostly adults, then the colors you choose will be a lot different than if you're treating children.

Adult orthodontic patients will prefer calming tones that soothe them as they go through their orthodontic treatments. For children, it's probably more about distraction, so brighter colors will be the way to go.

3. Think About Mood

As mentioned at the top, the psychology of color should play a big role in which ones you choose for your practice. For instance, orange and red promote playfulness and excitement, while blue and green have a more relaxing effect.

Think about how you want your patients to feel while they're in the waiting room or in the operatory. Let this dictate the colors you choose.

4. Go Room by Room

It can be really visually compelling to have a cohesive color scheme throughout your entire office. That said, you can choose different colors for different rooms if you're trying to achieve a certain mood. 

5. Take a Poll

If you're unsure of what your orthodontic office color scheme should be, it might be best to poll your employees, as well as your patients. Getting staff input on these matters is important because they're in the office every day with you. 

When it comes to patients, you can simply start a poll on one of your social media accounts. Their input is important because it gives you a sense of how patients view your orthodontic practice.

Color and Orthodontic Office Design

Designing an orthodontic office can be tricky. There's a lot you need to think about, but your color scheme should certainly be a priority. Color might seem like the simplest part of orthodontic office design, but it's easy to go wrong too.

To get help from one of the top dental, medical, and veterinary office designers, contact us at Arminco Inc. We can assist you with every aspect of orthodontic office design, from the color scheme to the floor plan.