Studies show that the orthodontics industry is expected to grow to about $27.73 billion by 2030. With such momentous growth in the industry, finding a way to make your orthodontics office stand out amongst your competition is a must.

Orthodontic office design is difficult, but how can you ensure that your brand shines through the design? Through clever design and engagement, you can give your patients a brand experience that encourages customer loyalty.

If you're curious about how to improve your orthodontic brand, we're here to offer our aid. Read on for a brief guide on how to emphasize your brand design at your office.

Market the Room

Your first step is to look at the room and understand how you can use it for brand design. A glum waiting room will leave your patients frustrated and impatient. Here are two ways to improve the rooms in your practice.

Brightening Interiors

One of the most notable things about any brand is its color scheme. There are some brands so famous that seeing their colors in order is enough to identify them, like the red and white of Coca-Cola.

When you design your orthodontics office, you should consider your color design. However, it's important to also keep your design professional. A bright pink and yellow orthodontic office design may feel off-putting to adults, but is excellent for younger patients!

Once you have your color scheme, use it to solidify your branding in the rooms. Not only will this improve the mood and feel of your rooms, but it will also engrain your design in your patients' minds.

Making the Brand Present

While color schemes are an effective way to enforce brand design, you should make the brand experience more than colors. Consider ways to make your brand present in all rooms.

A logo or motto is a great way to do so. Professional portraits and team photos can also help, especially with expert lighting.

Moreover, think of ways to have your orthodontic brand leave your office. A great way to accomplish this is with pens, bookmarks, and other daily objects with your logo and practice on them. Doing this will help others see the brand while saving thousands on marketing.

Staffing Your Orthodontics Office

Brand design is more than some logos and colors on a wall. Consider how your staff will enforce your brand. Branding yourself as a friendly, diverse practice isn't effective if your staff is aggressive or off-putting.

Make sure staff are professional and thoroughly trained. Consider ways that they can help further your brand, whether that be through actions or their uniforms.

Improving Your Orthodontics Office

Improving your orthodontics office and the brand design within will help your office flourish. Think of what you want your brand experience to be and tailor it toward securing customer loyalty.

At Arminco Inc., our brand experience is one of supreme satisfaction and expert aid. Our professional staff is trained extensively on clinic construction and enhancement. Contact us today to see how we can bring our skills to the benefit of your orthodontics office.